Thor Announces Organizational Changes

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Matt Zimmerman

Thor Industries announced organizational changes, naming Matt Zimmerman CEO of Keystone RV Co., where he also will oversee operations with Dutchmen Mfg. and CrossRoads RV, according to a news release Friday. 

As part of the changes, Ryan Juday becomes president of CrossRoads, and Jeff Runels becomes president of Keystone RV, filling the position vacated Zimmerman.

Zimmerman will continue to report directly to Thor President and CEO Bob Martin.

“This marks an exciting step for our company as we leverage the bench strength of our Keystone leadership team.  Given their extraordinary performance in managing Keystone and Dutchmen, we are confident that our team can bring these operations to new levels of success with a continued focus on dealers and customers,” Martin said. 

As part of the organizational changes, Juday will become president of CrossRoads RV, assuming responsibility for all of CrossRoads’ operations in Topeka, Ind. Juday, a 14-year Keystone RV sales veteran, most recently served as group general manager for the Fuzion, Sprinter and Springdale brands. 

Juday will be supported by the key members of Keystone’s operations team to foster improvements in manufacturing operations, quality and product development at CrossRoads.

Runels will become president of Keystone RV Co., assuming responsibility for all of the operations of Keystone in Goshen, Indiana and Pendleton, Ore. 

Runels has been with Keystone for 11 years and has served as Keystone vice president of sales for the past three years, following previous roles as group general manager, product manager and district sales manager for Keystone. 

Troy James will become president of Dutchmen and will be responsible for all of Dutchmen’s operations in northern Indiana. James has been with Dutchmen for five years and previously led the successful charge to completely revamp the Dutchmen product line while serving as vice president of sales. 

“Jeff, Troy and Ryan have been instrumental in the continued growth of Keystone and Dutchmen, having earned the respect of our employees and our dealers,” Zimmerman said. “We plan to draw on their ability to lead a well-managed, customer-focused team as we concentrate on accelerating growth for all three organizations. The ability to remain nimble in an ever-changing market is a priority, and these strategic moves empower our people and ensure that we continue to meet the needs of our customers.”


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