THOR Industries entered into a two-year partnership with Girl Scouts of the USA, the preeminent leadership development organization for girls grades K-12. The partnership underscores THOR’s continued commitment to promoting inclusivity in the outdoors, the company said.
As part of the commitment, THOR will sponsor GSUSA’s largest and most popular outdoor event, Girl Scouts Love State Parks. The annual event is hosted in nearly 500 state parks across all 50 states and Puerto Rico. The 2021 event, occurring Sept. 11 and 12, will be focused on inclusivity and park stewardship in response to COVID-19’s impact on public lands.
As part of the sponsorship, Girl Scouts is incorporating THOR’s own sustainability program, Pick Up America, into its park stewardship efforts. Since the program’s launch in 2019, participants have pledged to remove over 240 tons of trash from public lands. Any of the nearly 100,000 Girl Scouts and families expected to participate may pledge to remove bags of trash from public lands through a custom-designed, co-branded Pick Up America website.
“We are proud to be working with Girl Scouts and look forward to supporting their continued success in providing girls with outdoor experiences that build confident, courageous leaders,” said Bob Martin, president and CEO of THOR Industries. “Girl Scouts Love State Parks is a great opportunity to connect people with nature and families with each other while promoting stewardship in state parks across our great nation.”
