THOR Industries said it has reaffirmed its commitment to preserving national forests and grasslands as outdoor recreation in public lands continues to grow at unprecedented levels. The company pledged an additional three-year commitment to the National Forest Foundation (NFF), the official non-profit partner of the U.S. Forest Service. THOR’s investment helps improve the health and accessibility of America’s 193-million-acre national forest system.
As one of the NFF’s largest corporate funders, THOR’s support has helped NFF more than double its conservation impact since 2019. In addition to the company funding the planting of 500,000 trees in National Forests by 2025 and supplementing RV-related campsite projects, THOR’s six-year partnership continues to provide unrestricted funds to ensure the long-term vitality of National Forest lands for RVers and other outdoor enthusiasts, including:
- Improving and modernizing recreation sites, campgrounds, and RV-accessible campsites
- Implementing sustainability-focused enhancements
- Restoring fish and wildlife habitats
- Planting trees in areas affected by fires, insects and disease
- Providing resources for youth conservation engagement efforts and other initiatives focused on improving forest health
“The national forest system offers unrivaled access to outdoor recreation,” said Bob Martin, THOR president, and CEO. “The vitality of our national forests is critical to our purpose of inspiring and empowering people to connect with nature to ‘Go Everywhere. Stay Anywhere’ (THOR’s tagline). We are more passionate than ever about our partnership with NFF and ensuring individuals and families have critical access to the healing power of nature for generations to come.”
“The National Forest Foundation is once again honored to have the commitment of THOR to continue to help protect our invaluable public lands,” added NFF President and CEO Mary Mitsos. “Their ongoing pledge is crucial to the health of the forest system that millions of outdoor enthusiasts travel to and through every year. We’re excited about this partnership and look forward to making lasting change for decades to come.”
National Forests and Grasslands cover more than 8% of the nation’s land and offer more than 33,000 RV-accessible campsites and countless other outdoor recreational activities, including 148,000 miles of dog-friendly trails, 4,400 miles of rivers, endless RV boondocking and sought-after ski areas such as Vail Mountain Resort, Telluride Ski Resort, Breckenridge and Mt. Baker Ski Area. According to the NFF, use of the forest system consistently increases as individuals and families discover the healing power of nature, remote work and education trends continue, and campgrounds, state and national parks experience record volumes of visitors.
