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THOR Promotes Todd Woelfer to COO

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THOR Industries announced the promotion of Todd Woelfer to senior vice president and chief operating officer (COO). Woelfer joined THOR in 2012 and has served in a number of roles during his time with the company, including general counsel. As COO, Woelfer will lead corporate initiatives including THOR’s innovation and data strategies, marketing, corporate sustainability and responsibility (ESG), maximizing performance and synergies from existing and future acquisitions, and will lead corporate strategic initiatives.

Todd Woelfer
Woelfer

“Todd has been our general counsel, but for years he has been instrumental in our enterprise operations, including in key areas such as our M&A activity, innovation and a number of other key initiatives that drive our global strategy. From the time he started with us, his passion for our growth strategy created a broad range of responsibilities. The number of strategic mission critical items that we manage at corporate have grown tremendously since 2012, when our current management team started together, and our consolidated net revenue was a little over $2 billion, to fiscal 2021 when our net revenue was over $12 billion. When we considered our future strategic journey over the next 5 to 10 years, our management team realized we needed a key manager dedicated to these crucial initiatives. Todd was quickly identified as the right leader for this important role. While he understands the importance of our strategic initiatives and is often a key leader in developing them, he also understands the strategic value of THOR’s highly decentralized business model, the crucial importance of our dealer relations and our focus on the retail customer experience. In many ways, this is an announcement and acknowledgement of a role that Todd has grown into at THOR,” said Bob Martin, president and CEO.

Simultaneously, the company announced the promotion of Trevor Gasper to vice president, general counsel and secretary. Gasper joined the company in 2017 after 12 years at a private firm where his practice focused on representing RV manufacturers, including THOR.

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