THOR Industries has reaffirmed its multi-year commitment to preserving national forests and grasslands through a partnership with the National Forest Foundation (NFF) as an unprecedented year for outdoor recreation draws to a close. The COVID-19 pandemic has spurred a reconnection of individuals and families with nature, a trend which is anticipated to escalate even further in the coming year.
THOR is one of the NFF’s most significant corporate partners. In addition to funding the replanting of 500,000 trees over the next five years, THOR provides unrestricted funds to ensure long-term vitality of national forest lands for RVers and other outdoor enthusiasts including:
- Improving recreation sites, campgrounds and RV-accessible campsites
- Implementing sustainability-focused enhancements
- Restoring fish and wildlife habitats
- Planting trees in areas affected by fires, insects and disease
- Providing resources for youth conservation engagement efforts and other initiatives focused on improving forest health
According to THOR President and CEO, Bob Martin, the importance of this partnership is far greater than initially estimated.
“The vitality of our National Forests is critical to our purpose, and we are proud to support NFF’s important work,” Martin said. “We could not have foreseen when we made these commitments just how critical access to nature would be for Americans as they deal with the impacts of COVID-19. We are more passionate than ever about our partnership with NFF and helping individuals and families connect with nature through our national forests.”
“Our ongoing partnership with THOR Industries significantly advances our ability to confront the many challenges our national forests face,” said NFF President and CEO Mary Mitsos. “The pandemic has reaffirmed what we have always known – enjoying and appreciating nature is important for our health and mental wellbeing. Likewise, it is critical that we take care of the health and wellbeing of our national forests and grasslands to ensure this treasure is available for generations to come.”
National forests and grasslands cover 193 million acres in the United States. This accounts for eight percent of the nation’s land, more than 33,000 RV-accessible campsites and countless other outdoor recreational activities including dog-friendly trails, rivers, ski areas and RV boondocking. According to the NFF, use of the system has surged during the COVID-19 pandemic as individuals and families have sought safer recreation opportunities, and as working and school habits evolved to more remote models.
