What was originally described by one party as a “partnership” has evolved into an acquisition. Trader Interactive, a marketplace and dealer services provider for the lifestyle vehicle and commercial equipment industries, announced on Tuesday that it had acquired Michigan-based Statistical Surveys, which provides retail market share data in the RV, marine, trailers, manufactured homes, and powersports industries.
“The acquisition of SSI significantly expands our data capabilities, further enabling us to provide best in class insights to our customers,” said Lori Stacy, CEO of Trader Interactive. “We believe that when our customers have the right data to run their business, it benefits both them and the industries they serve. With this transaction, we will add a trusted data provider to our portfolio of brands, and we are excited about the fit of our two businesses – both culturally and strategically.”
RV PRO initially reported the partnership on Dec. 23, based on an announcement from Statistical Surveys.
For the foreseeable future, the two companies will continue to operate as independent businesses but will be actively working to drive additional value to all of their customers in the lifestyle vehicle verticals in the future through combined offerings, the announcement said.
Trader Interactive connects buyers and sellers in the RV, powersports, and trailer industries through a broad portfolio of marketplaces, including RV Trader, Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader. Through these platforms the company reaches more than nine million unique monthly visitors.
“Trader Interactive has made notable gains over the past few years, including a technology-driven services expansion that generates more leads and sales for our industries,” said Scott Stropkai, CEO of Statistical Surveys. “We couldn’t be more excited to partner with the Trader Interactive team as we look to expand the availability and use of data insights for our industries.”