Trader Interactive, a marketplace and dealer services provider for the lifestyle vehicle and commercial equipment industries, said it is partnering with 3D imaging technology company Fyusion to create its newest product, Trader360, a 360-degree imaging solution powered by Fyusion’s industry leading technology.
Through the TraderTraxx mobile app, and available to all Trader marketplace customers, Trader360 allows dealerships to create 3D, 360° interactive images of for-sale inventory by simply walking around the unit with a smartphone, then easily adding multimedia smart tags (close up multi-angle views, audio or video) to call out special features or areas of interest on the vehicle. The company said these immersive 3D images can then be easily shared or added to their inventory listings, providing an additional avenue for dealers to showcase their inventory to potential consumers.
“Fyusion’s mission is to make cutting-edge, (artificial intelligence)-based 3D technology accessible and easy to use for everyone, and we have already seen how it can help companies improve vehicle detail page (VDP) performance and accelerate sales,” said Radu Rusu, CEO of Fyusion. “Through this partnership with Trader Interactive, we’ll be able to help their dealers provide more powerful interactive listings for their for-sale inventory.”
In an initial pilot test of Trader360, listings with 3D images got nearly 50 percent more VDP views, with each view averaging 60 percent longer than views for listings without 360° images, demonstrating the proven potential for dealers to expand their inventory exposure with Trader360.
Trader360 is now available for free through August to all Trader Interactive customers who list inventory on their portfolio of “Trader” brands, including RV Trader.
