RV Web Services and Commercial Web Services, which provide online marketing solutions for RV dealers, have introduced a drag-and-drop content management system for dealer websites built and hosted by both services.
The new advanced content editor reduces the need for dealers to call technical support and adds automatic, mobile-friendly formatting to optimize the browsing experience for mobile users.
“This is a major upgrade to our content editor that provides faster, easier and more flexibility in website management,” said Lori Stacy, CEO of parent company Trader Interactive. “It is the most advanced content editor platform for dealers in the RV, equipment, commercial truck, material handling and agricultural industries. … With 88% of consumers researching online before buying in-store, 94% not trusting outdated websites, and nearly half of web traffic now coming from mobile devices, the ability to easily keep sites current, relevant and mobile-friendly can make the difference between making and losing sales. The new content editor is so easy to use and makes quick work for those who want to take more control of their site.”
Key new capabilities include:
- Drag & drop changes: Simply select the element you want to add (heading, text, image, button, etc.) and drop the desired content into place – no need to call customer support or know HTML coding for basic page development or updates.
- Do-it-yourself features: Add testimonials, image galleries, maps, share buttons and other value-added site features to existing pages with a click, enhancing site content for increased consumer engagement without technical assistance.
- No toggling between editing and live views
- Revision history: Users can see a previous draft and revert to it with a click.
- Mobile-friendly viewing: Responsive design ensures that content is displayed correctly for mobile devices as well as tablets and desktops based on the source of the search request.
The new functionality extends the competitive advantages of the website development services offered by RV Web Services and Commercial Web Services. Dealers benefit from the businesses’ deep expertise in their respective industries, back-end inventory management tools enabling real-time inventory updates, and robust lead generation and lead management abilities.
Dealers who use the services also have access to exclusive market insights provided by sister companies RV Trader, Commercial Truck Trader and Equipment Trader, including national search rankings of the top-performing vehicles and the number of listings currently available for each model that can help dealers establish their sales strategy.
RV Web Services and Commercial Web Services also offer search engine marketing, social media management, advanced showroom and inventory listings, and other online marketing tools.
