Jennifer Green-Neff, head of brand marketing at Trader Interactive, parent company to RV Trader and Statistical Surveys, will host “Leveraging Data Intelligence” at 8:00 a.m. on Nov. 14 as part of the business innovation track at the 2024 RV Dealers Convention.
By effectively interpreting data, RV dealerships can unlock invaluable insights into customer preferences, market trends, and purchasing behaviors. This session will guide dealers in understanding which data holds the most impact based on their competitive goals.
Green-Neff will explore practical strategies and tools for leveraging data intelligence to differentiate your dealership in a crowded market and emerge as a leader in the RV industry.
Learning objectives for this session:
- Explore real-world case studies to understand the tangible benefits of data-driven approaches in RV sales and service
- Understand the significance of data interpretation for gaining a competitive edge in the RV dealership industry
- Acquire actionable strategies for integrating data intelligence into various dealership operations
To register for the 2024 RV Dealers Convention/Expo and to view workshop video previews, click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The event is sponsored by RVDA of the U.S., RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email jnewhouse@rvda.org.
