Go RVing Canada reported mostly neutral growth on its social media and online outlets through the third quarter this year.
The group reported that Facebook engagement rates grew slightly less than the 1.65 percent rate in the second quarter. Engagement on Twitter increased 2.37 percent through the same period, following PR activities associated with National RV Weekend and Father’s Day.
With the majority of the digital media purchases wrapped up by August, the final results include more than 390,000 users to GoRVing.ca and more than 3.6 million video views of the Wildhood ad online, the group reported in a news release.
Go RVing predicted that paid search will continue at a lower investment level per month to round out the year and has been the most effective media strategy in driving audiences to dealer listing pages.
“We’ve nearly doubled year-over-year dealer listing email subscriptions, capturing 1,235 requests to date, versus 640 in 2014,” Go RVing said in the announcement. “Similarly, we have surpassed year-over-year dealer listing visits, now at 60,729.”
This year, the majority of paid search interest in dealers has come from the west, with BC dealers leading in conversions, followed by Newfoundland.