RealTruck is now officially the new name for Truck Hero, the online retailer of aftermarket truck parts and accessories. RealTruck.com has been Truck Hero’s e-commerce arm and consumer brand since 2015. The company said that as truck owners’ preferences and purchase patterns evolve, the name change reinforces its commitment to grow consumer awareness and interest in the truck accessories category and to continue to deliver exceptional value and experiences to consumers. It added that this, in turn, will benefit the company’s dealer and installer partners.
“When we started the company nearly 20 years ago, we were a small manufacturer of truck bed covers with approximately 180 employees,” said Bill Reminder, founder, and CEO. “Over the years we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. Our journey and success continue today as RealTruck. This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep and off-road accessories.”
RealTruck started the rebrand with its “In The Real” campaign, which launched last month with a series of TV commercials and “Off-The-Grid Coin” contest. The national event incentivized truck enthusiasts to venture into the wilderness on National Get Outdoors Day.
“We want to inspire millions of truck owners to pursue the art of the possible and transform their stock trucks into ‘Real Trucks,’” said Tony Ambroza, chief growth officer. “We will continue to generate broad category awareness and interest with truck owners who understand all the benefits our incredible products provide. RealTruck will be their partner from ideation to installation.”
