Truma North America is heading into the new year with two new faces: Stacey Harris, head of marketing, and Denise Hagen, marketing strategist. While they are new to Truma, they are no strangers to the RV Industry.
Harris has worked with some of the industry leaders in the outdoor and automotive worlds. Most recently, she led the marketing team at LEER Group, where she developed strategies for five automotive accessory brands. Before that, she worked with several local marketing agencies where she managed accounts for RV manufacturers such as Jayco, Starcraft and Entegra Coach. But the RV lifestyle has always held a special place in her heart, her new company said.
“Managing brands that help families connect and form new communities is rewarding because, in some small way, I feel like I’m sharing my best childhood memories with others,” Harris said.
Hagen shares Harris’ lifelong love for the RV industry. She comes to Truma after spending 16 years in marketing at Winnebago, but her history with the company goes back much further. As a native of Forest City, Iowa, where Winnebago was founded, a career in the industry just came naturally.
“I grew up with the Winnebago brand – literally, on childhood camping trips with my grandparents, and professionally,” said Hagen. “My time with Winnebago gave me an even bigger love for the RV lifestyle and community.”
Harris and Hagen bring different skill sets to their respective positions, Truma said. Hagen will help build OEM support strategies and customer relationships. Her work developing owners’ group communities will also be an asset as Truma develops an owner program and brand ambassador relationships on social media. Harris’ agency experience will allow her to build and drive big-picture marketing campaigns. Lessons from her past life with automotive accessories will help grow dealer and end-user strategies.
Harris said, “I am honored to lead Truma’s marketing team. I look forward to putting decades of experience to work as we build brand awareness, capitalize on recent success, and position the company for continued growth.”
