VanCraft has carved a successful and distinctive niche as a direct-to-consumer (D2C) manufacturer of high-end, purpose-built Class B camper vans. This bold model, combined with an unwavering focus on providing true off-grid capability, powered by a near-complete Renogy electrical system, sets VanCraft apart, prioritizing the customer experience and adventure readiness above all else, VanCraft said in a recent release.
Streamlined Experience & Accountability
For VanCraft, which began in 2016 and builds exclusively on the Mercedes chassis, bypassing the traditional dealership model wasn’t a shortcut; it was a foundational strategy for quality control and customer loyalty. Based out of Salt Lake City, with additional locations in Denver and Oceanside, California, the company sells and services its vehicles directly.
Marketing Director Josh Ferrin highlighted the value of this model, stating, “We are a direct-to-consumer brand. We don’t go through dealerships. We just sell directly to consumers.” This structure allows VanCraft to maintain complete control over the sales process, the company said, ensuring a high level of customer service and eliminating friction points. As Ferrin explained, it’s a better model for everyone, adding, “We can, you know, provide them the guidance, the service directly on our own, and it’s a much better model for us and for our consumers rather than having to go through dealerships. Warranty, support, service, all that we can do directly.”
By taking on the role of both manufacturer and dealer, VanCraft said it has a greater stake in ensuring customer satisfaction. As Kyle Spencer, head of business operations, said, “Absolutely… Because we are the manufacturer and the dealer. So, we have to take care of all of it from start to finish.”
Built for Adventure: Minimalist Design Meets Off-Grid Power
VanCraft’s design philosophy is guided by principles like “Question Convention” and a commitment to essential functionality, the company said. Its vans feature open, minimal and bright interiors with clean aesthetics. They offer three models that are purpose-built, not customized, providing solutions like a fixed bed oriented north-to-south for maximum comfort.
This focus on intentional design extends directly to its choice of components. Its target audience — “adventure seekers” who want to “get closer to the trailhead and not sit in the RV park or the campground” — demands an electrical system that can sustain life off the grid without compromise.
Renogy: The Engine of Off-Grid Reliability
For VanCraft, providing uncompromised off-grid power meant finding a partner that offered premium quality without a prohibitive price tag. VanCraft said Renogy was chosen for its ideal balance of sophistication, quality and competitive cost, aligning perfectly with VanCraft’s philosophy to find the “Best possible products that we can find at the best price.”
VanCraft builds are almost entirely powered by Renogy, with Spencer confirming, “Almost the vast majority of our electrical system is Renogy, from solar panels to inverter chargers to display screens to solar controllers. Like it’s Renogy through and through.”
Key Renogy products integrated into VanCraft’s Class B vans include:
- Renogy Smart Lithium Batteries: Primarily the 200 Ah self-heating system, with options for 400 or more Ah, often utilizing batteries selected for their superior fit within the dimensional constraints of a van.
- REGO Inverter Charger System
- Custom and standard Renogy Solar Panels
Spencer emphasized the strategic logic behind this choice, explaining, “Renogy is the perfect fit. They have incredible quality, great service, and they’re very sophisticated. At the same time, they’re just not the most expensive thing out there, but they compete like toe to toe with some of the most expensive competitors.” The result for the customer is truly liberating, as Spencer noted, “People are just blown away that they don’t have to plug in their vans … None of that is necessary because of the quality of what Renogy provides us.”
A Partnership Focused on Long-Term Support
The relationship between VanCraft and Renogy isn’t just about components; it’s about a shared commitment to customer support, the companies said. As a certified Renogy partner, VanCraft provides customers with robust warranties.
Furthermore, the quality of the Renogy system simplifies troubleshooting and service after the sale. Spencer described how this reliability benefits the customer long-term, saying, “We’re starting just to point people straight over to Renogy’s customer service, because it’s so good. We know that if a customer reaches out to Renogy, they’re going to get the level of service that we would provide.”
By leveraging its D2C model and empowering its Class B vans with Renogy’s off-grid technology, VanCraft said it delivers a premium, reliable product and a superior customer experience, firmly establishing its unique position in the motorized RV market.
For more information, visit van-craft.com.
