In 2023, Go RVing continued to showcase what it means to Go on a Real Vacation through a comprehensive campaign that reached consumers through web, social, video, audio, events and more. Some of the campaign successes included:
- Launching the highly anticipated Path to Purchase study, giving unprecedented insight into the buying process for first-time and repeat purchases.
- Having 5.5 million visitors to the Go RVing site, proving that it continues to serve as a premium tool for RV consumers.
- Gaining $150 million in earned media throughout the year, fueled by coverage on segments such as National Go RVing Day.
- A four-minute Fox & Friends live segment that was seen by over 1 million people in the kickoff to camping season.
Overall, the Go on a Real Vacation campaign delivered more than 1.5 billion impressions, consistently driving forward the positive benefits of RVing.
