In a recent Winnebago blog post, the company shared a “Get To Know President Chris West” interview with James Adinaro (The Fit RV), which took place during the RAGBRAI bicycle touring event through 75 miles of Iowa countryside.
“Not only will you learn more about Chris and his love for the outdoors, but you’ll also hear his enthusiasm for the Winnebago brand and passion for growing our vibrant owner community. Plus, you’ll get to see some of the excitement that RAGBRAI brings to Iowa — including thousands of cyclists and even more attendees who are happy to cheer on the teams and enjoy the festivities!” Winnebago said.
“In the video, Chris talks about how he became a triathlete, what he has learned about the company’s internal culture since taking on the role of president and the importance of prioritizing consumer needs,” Winnebago said. “He is especially passionate about the Winnebago owner community and working to reconnect with them on a deeper level this year:
“‘The community that we have is something I believe is a true differentiator from most other brands in the RV industry. It’s something I’m proud of, and that’s why it’s something that we’re not going to give up on. It’s something we’re going to double down on. We just have to get it right. [It is] the primary reason why we said this year: ‘let’s go listen.’ And that’s what we’re doing.’”
