Marketing expert Samantha Scott, APR, president of Pushing the Envelope, Inc., will show dealers how to leverage content and data strategies to reach new buyers during two workshops at the 2018 RV Dealers Convention/Expo, scheduled for Nov. 5-9 at Paris Las Vegas.
Scott’s first workshop in the social media/eMarketing education track, “Storytime: Reaching Millennials with Content” takes place at 3:15 p.m. on Wednesday, Nov. 7. In this session, Scott will review what content marketing really is and reveal just how easy it is to incorporate it in existing efforts to amplify Millennial exposure within a RV dealer’s customer base.
During this workshop, attendees will learn:
- • What content marketing really is
- • How easy it is to create content that resonates with Millennials and others
- • How to effectively use that killer content to grow your audience and develop leads and sales
For her second workshop, “Click Currency: Guide to Remarketing,” Scott will review Google and Facebook remarketing and how RV dealers can use it to generate more leads and sales. This advanced session takes place at 9 a.m. on Thursday, Nov. 8.
During this workshop, attendees will learn:
- • The difference between remarketing and retargeting
- • How to leverage data to improve both Pay-Per-Click and Facebook ad campaigns
- • How to turn lost customers into new customers
Pushing the Envelope is a Certified Woman Owned Business marketing communication firm offering strategic communication services since 2006. Scott has been published in The New York Times, USA Today online, UK Daily, and more. Scott is a national-level speaker who has produced flagship store grand openings for international brands and facilitated strategic marketing and community relations for multi-million-dollar facilities.
