Elkhart, Ind.-based Way Interglobal has announced an overhaul of the company’s look and logo centered around its “brand promise”: Take Your Home on the Road.
“As Way has evolved over the past decade, we needed to refresh our look to catch up to where we are today and serve as the platform for our growth moving forward” said Way CEO Wayne Kaylor. “We’re excited about the possibilities our new logo and brand platform will provide for us in the future.”
Way has also just launched a new website at WayInterglobal.com. This company said the site reflects its new look and feel with a refreshed catalog, an enhanced user experience, and increased content. The site will serve all key audiences: OEM partners, dealers, RV owners that use Way products every day, and aftermarket customers upgrading their vehicles.