Alliance RV announced the promotion of Joe Mehl from marketing director to vice president of marketing. In his new role, Mehl will oversee all marketing strategies and initiatives, driving brand awareness and engagement in the ever-evolving world of marketing, Alliance RV said in a release.
With over 12 years of marketing experience and a proven track record of success, Mehl has consistently demonstrated exceptional leadership, creativity and a deep understanding of marketing for the modern RVer. Since joining Alliance RV, Mehl has been instrumental in the growth of the company’s marketing efforts, significantly growing all social media channels and strengthening our dealer relations through collaboration with each marketing team.
“Joe has brought a wave of innovative changes to our marketing strategies, navigating the challenges of the marketing landscape with expertise and vision,” said Coley Brady, co-founder of Alliance RV. “His promotion to vice president of marketing reflects his outstanding performance, dedication, and significant contributions to our brand’s growth and presence.”
As vice president of marketing, Mehl will lead the company’s marketing initiatives, focusing on expanding brand reach, developing effective digital & traditional marketing strategies and enhancing dealer engagement. He will collaborate closely with the executive team to identify new market opportunities, strengthen dealer partnerships, and ensure the delivery of high-quality marketing campaigns that resonate with RV enthusiasts.
“I am incredibly honored to assume the role of vice president of marketing at Alliance RV,” said Mehl. “This industry means a lot to me, and I am committed to making a positive impact with our dealers and RVers everywhere. I look forward to leading our talented marketing team as we continue to innovate and grow our brand, while offering a best-in-class experience to our customers.”
