Winnebago announced the launch of the all-new Thrive, a high-quality, lightweight, modern travel trailer developed to redefine comfort and design expectations in its category. Thrive represents a renewed energy for the Winnebago brand, the company said in a release, reflecting a commitment to delivering innovative, customer-focused RV experiences that elevate owners’ time outside.
Launching with two debut floorplans, the 18FBS and 22MBH, Thrive offers options ranging from 22 to 33 feet in length with one to two slideouts, designed to suit a wide range of lifestyles — from weekend adventurers to full-time explorers.
“Thrive is more than a travel trailer—it’s a statement,” said Adam Gudger, product manager for Winnebago’s towables Thrive product. “We identified an opportunity to serve design-conscious buyers seeking a refined, upscale experience — without making things complicated. Thrive fills that space with thoughtful craftsmanship, innovative features and styling that surprises in all the right ways.”
Thrive is built around the belief that premium outdoor living shouldn’t be a compromise, Winnebago said. It addresses a growing consumer desire for easy, elevated comfort while introducing a new class of laminated towables that offer more comfort, more flexibility and more intentional design than other travel trailers on the market.
Every door and drawer throughout Thrive features soft-close technology, complemented by residential details like roller blackout shades, integrated utensil organizers and pull-out recycling bins — ensuring the comfort inside is every bit as refined as the experience outside. Each Thrive travel trailer is built with core features that exceed customer expectations, including:
Scenic Design: Large windows throughout, including a new frameless panoramic front window with LED trim lighting, bring in natural light and the beauty of the outdoors.- Residential Comfort: A residential comfort king bed with built-in storage, recessed ceiling lighting, bedside reading lights and blackout roller shades creates a restful retreat at day’s end.
- New, U.S.-built Furniture Line: An exclusive seating collection crafted in the U.S. and inspired by high-end residential design offers a sleek, tailored aesthetic paired with the plush comfort today’s glampers crave.
- State-of-the-Art Kitchen: Sleek fiberglass countertops with integrated sinks, built-in utensil drawers, soft-close cabinets and pull-out pantry and trash systems make cooking a joy.
- Next-Level Tech and Utility: JBL Bluetooth indoor/outdoor speakers, stackable washer/dryer prep on select floorplans and power stabilizer jacks makes for effortless setup while enjoying the comforts of home.
Thrive underwent rigorous validation testing at Transportation Research Center (TRC), one of the country’s top automotive proving grounds, where every component, from the slideouts to the frameless front window to the soft-close cabinetry, proved its strength and staying power, Winnebago said.
“Thrive reflects how people want to live and travel today,” said Grant Smith, product manager for Winnebago’s towables unit. “It’s not just about getting from point A to point B — it’s about having a space that makes every trip feel like an upgrade. And this is just the beginning. We have a full lineup of thoughtfully designed floorplans on the horizon that will expand the possibilities for how and where campers can enjoy the outdoors.”
Thrive will begin arriving at Winnebago dealerships nationwide starting late May through early June, just in time for the summer travel season. For more information, visit winnebago.com.
