Forest City, Iowa-based Winnebago has entered into a new strategic partnership with experiential marketing agency STAR, with a plan introduce mobile experiential applications for brand-to-consumer engagement.
The partnership is meant to build on the success of the RV manufacturer’s first collaboration with Minneapolis-based STAR, which was on a vehicle that STAR helped modify for the NFL’s Minnesota Vikings in 2019.
At the request of the Minnesota Vikings Foundation, Winnebago and STAR created a food truck and community outreach vehicle called “Vikings Table.” Catering to children experiencing food insecurity in the region in and around Minneapolis-St. Paul, the food truck provided access to free meals during the summer months. As the food truck served meals, children and families could visit an indoor experience within the vehicle, designed by STAR, to learn more about nutrition, the Vikings, and the Foundation through graphics and videos. An interactive selfie station inside the truck gave kids the opportunity to engage with Vikings players or their friends and family.
“We look forward to working with STAR to bring more projects like the Vikings Table to other regions,” said Robert Kim, director of Winnebago Industries’ Specialty Vehicles Division. “The Winnebago commercial vehicle platforms are currently being used in many mobile applications, including mobile medical, dental, classrooms, bookmobiles, bloodmobiles, and mammography. All of these applications provide amazing services to the communities they serve, but there are many other communities without these services. The partnership with STAR is going to help bring visibility to how sports teams can use mobile platforms to serve their communities.”