Winnebago launched SourceBook, which it calls the first app in the RV industry to help dealers navigate every step of a customer’s sales journey, from dealer training to vehicle servicing. Key highlights include engaging dealer and technician training courses; comprehensive information about each Winnebago model; search functionality to quickly address customer questions; and document forwarding, which enables dealers to share materials with prospective customers and strengthen the overall sales opportunity. SourceBook is always up to date with current information, and is available to dealers on all devices, including desktops, tablets and phones.
“We built SourceBook with the goal of empowering dealers and delighting customers,” said Huw Bower, president of Winnebago Outdoors. “Winnebago is known for manufacturing high-quality, leading-edge products that take owners to their dream destinations. Now, with SourceBook, dealers will have the tools and information they need to help customers realize their travel dreams more seamlessly than ever before. This innovative new app represents the beginning of a new era in sales and service, where education, content and technology combine to deliver an enhanced experience for dealers and customers alike.”
SourceBook is built around four key areas of the dealer operation: training, sales, delivery and service.
Winnebago has partnered with Bigtincan, a worldwide leader in sales enablement tools, to provide a premiere app experience, the company said. SourceBook is part of Winnebago’s broader commitment to leverage digital technologies to enhance business operations and customer experiences.
