Winnebag's 'On the Roag Again" campaign.Forest City, Iowa-based Winnebago has launched a new “On the Road Again” campaign, which it said is a “call to its community asking them to share their voices in song, memories of past road trips and the optimism and inspiration of planning travels ahead.”
The new campaign will support the National Park Foundation, the official nonprofit partner of the National Park Service.
Submissions will be collected through June 26 on Winnebago.com. A final compilation of videos highlighting the RV community singing along to the timeless classic “On the Road Again,” will celebrate Winnebago adventures and community, which will be released in mid-July. Every social media share of the final “On the Road Again” video will result in a $1 donation to the National Park Foundation.
“Our goal is to bring the community together to sing a song of solidarity and hope in our virtual sing-along, while at the same time supporting the National Park Foundation,” said Winnebago Motorhomes Vice President and General Manager Brian Hazelton. “We are excited to share positivity and optimism by sharing our voices and our stories of extraordinary experiences and memory-filled adventures.”
To learn more about how to record yourself singing to “On the Road Again” or how to upload photos and videos of favorite memories from Winnebago road trips, please go to https://www.winnebago.com/owners/on-the-road-again for more information.
Country Music artist Stephanie Quayle, who inspired adventure with her travel anthem, “Winnebago,” invited fans to join in the fun by providing her own voice toward the campaign. To encourage submissions, a host of Winnebago brand ambassadors and friends will support the cause and encourage other community members to join.
“We encourage everyone to join in on our ode to the open road,” shared Scott Degnan, Winnebago Towables vice president. “We look forward to hearing everyone’s voice and the memories of some of their favorite road trips and camping experiences.”
