Winnebago Partners with Baseball Manager Joe Maddon

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Winnebago Industries has reached an exclusive, multi-year partnership with Chicago Cubs Manager Joe Maddon and his wife, Jaye, noted RV enthusiasts, who spend baseball’s offseason and spring training periods living in their motorhome and maximize their off time via the freedom owning a Winnebago affords.

As part of the new partnership, the Maddons took delivery of a new 2017 Winnebago Grand Tour, which contains fine residential amenities and detailed finishes, including four slide-outs, a master suite, fireplace, and a retractable 60-inch TV in the lounge area.

“What I love about Winnebago is that it is this great, iconic RV brand, but also forward thinking,” said Joe Maddon. “Winnebago gets us and our lifestyle – it’s our home.”

Boosted by the recent acquisition of Grand Design RV, Winnebago is off to a promising start in 2017, and looks to make a broader commercial push into the growing market by tapping into Maddon’s appeal, which spans across sports and with fans of all ages around the globe.

“With their unique style, class and sense of adventure, Joe and Jaye are the perfect embodiment of the Winnebago brand,” said Michael Happe, Winnebago president and CEO. “We are really excited to kick off this partnership with the Maddons and collaborate with them as we introduce Winnebago and the appeal of the RV lifestyle to a new generation of fans.”

The Maddons took delivery of their new Winnebago in Mesa, Ariz., during 2017 spring training. Winnebago also will be rolling out additional extensions of the “Meet the Maddons” campaign throughout the season, including a forthcoming Korked Baseball/Respect 90 T-shirt collaboration.

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