Winnebago announced today its partnership with Ironman triathlete champion Lionel Sanders. As part of the partnership, Sanders will use a Winnebago Revel as a homebase for training and relaxing in between competitions.
“Winnebago’s partnership with Lionel Sanders is a natural fit,” said Winnebago Outdoors Director of Marketing Business Development and Strategy Kunal Mehta. “Lionel is passionate about outdoor recreation and so are we. It’s thrilling to support him through use of the Revel, which is the perfect launching pad for outdoor adventure.”
Debuting in 2017, the Revel is a rugged 4×4 camper van with 188 horsepower, on-demand four-wheel-drive, electronic stability, traction control and a lithium battery. It easily goes off-road and off-grid, the company said, providing Sanders flexibility to train and unplug as needed.
“I am really excited to announce my partnership with Winnebago,” said Sanders. “Since we travel all over the U.S. for races and training camps, it was a logical alliance to bring more eyeballs to the sport of triathlon as well as to highlight how Winnebago can play a role in enhancing the already active person’s lifestyle. Winnebago and I share the same mission – to help people explore a healthy, outdoor lifestyle, whether it be for work or play. I cannot wait to see what we can do together.”
An Ironman triathlon consists of a 2.4-mile swim, followed by a 112-mile bicycle ride and marathon 26.22-mile run. It is considered to be one of the most difficult one-day sporting events in the world.
