Xtreme Outdoors completed the acquisition of the assets of Liberty Outdoors on July 24. Formed in 2017, Liberty Outdoors had grown fast thanks to a great dealer network, a very high profile social media presence and loyal customer base, according to the company. However, it became apparent a few months back, that to preserve and enhance the Little Guy brand, additional support would be required – both on the financial and operational front.
This was the reason why the Little Guy brand has now transitioned to Xtreme Outdoors.
Xtreme Outdoors is backed by entrepreneurs Yong Lee and Vikram Kaul. They have substantial business experience and have the capacity to provide the required capital to rejuvenate the Little Guy brand of trailers.
As part of the transaction, the entire shareholder base of Liberty Outdoors has moved on. Joe Kicos, founder of the Little Guy brand, almost 20 years back, has agreed to stay on to run the sales and marketing efforts for Xtreme Outdoors. Most of the manufacturing related staff has agreed to stay on as well.
Xtreme Outdoors is committed to maintaining and enhancing the quality and reputation of the Little Guy brand. Initially, the focus will be on improving the quality of the existing brands (Max, Camp Rover and Mini) with an expanded quality inspection protocol. There will also be a focus on improving delivery times. New manufacturing plant leadership already has been brought on board to help drive this process.
Xtreme Outdoors is planning to expand its social media support across all platforms and be more responsive to customers. Warranties for trailers sold by Liberty Outdoors will continue to be honored.