The partnership will make Yakima’s lineup of cargo management and basecamp equipment accessible through aftermarket jobbers, RV and Marine dealers, the company said.
“We see a growing opportunity across the aftermarket automotive segment to help consumers continue to accessorize their vehicles to support their outdoor endeavors,” said Eric Roesinger, channel director for international and developing markets at Yakima. “This is the perfect opportunity to renew our relationship with such a dynamic, trusted distributor like Meyer.”
“Renewing this partnership with Yakima has been at the top of our list for years,” said Nicholas Gramelspacher, vice president of brand strategy for Meyer. “The growth and diversity we’ve experienced in the past several years with overlanding, e-bikes, marine and more make the timing of this partnership never more important. We’re so excited to be back with Team Yakima.”