Yokohama Tire is once again casting its marketing net to outdoor enthusiasts and the fishing community by renewing and upgrading its partnership with Bassmaster. The tiremaker announced it has signed an agreement to sponsor multiple events, including title sponsorship of the Elite Series tournament in Lake St Clair, Michigan. The Yokohama Tire Bassmaster Elite runs from Aug. 7-10.
Other touchpoints of the agreement include Bassmaster Supporting Level Sponsorship (Elite, Opens, B.A.S.S. Nation, Team Championship, College and High School Series), as well as Presenting Sponsors of the Celebrity Pro-Am Tournament and Bassmaster Classic Weigh-Ins at Dickey Arena during the Bassmaster Classic Event Week, March 21-23, Lake Ray Roberts in Fort Worth, Texas.
“We’re excited to partner with Bassmaster again and increase our support and involvement,” said Andrew Briggs, Yokohama Tire’s vice president of marketing and product management. “Last year was a hit with our customers and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of GEOLANDAR truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.”
Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes.
“We’re proud to have Yokohama become a supporting sponsor in the 2025 season,” said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.”
