For the third straight year, Yokohama Tire has renewed its partnership with Tread Lightly! and will again be an official partner of the U.S-based nonprofit organization that’s dedicated to promoting responsible outdoor recreation through stewardship and educational programs.
As part of the 2025-2026 partnership, Yokohama and Tread Lightly! will collaborate on several stewardship projects across the country in 2026. The projects will focus on improving access, restoring trails and protecting natural resources to ensure continued enjoyment for off-road enthusiasts and outdoor adventurers, Yokohama said in a release.
“We’re proud to continue our partnership with Tread Lightly! and to make a tangible difference in protecting the outdoor spaces our customers love,” said Alan Holtschneider, Yokohama Tire’s senior director of marketing. “This collaboration reflects our ongoing commitment to sustainability, community and responsible adventure.”
Holtschneider added that “the partnership renewal builds on years of successful collaboration between Yokohama and Tread Lightly! and reinforces both organizations’ shared dedication to conservation, stewardship and safe, conscientious recreation.”
“Yokohama has been an incredible partner in advancing our mission,” said James Boyd Jr., executive director of Tread Lightly! “The renewed partnership underscores Yokohama’s continued commitment to environmental sustainability, off-road trail conservation, and community engagement. Their support not only helps us protect vital recreation areas but also educates drivers on how to minimize their environmental impact.”
Along with Tread Lightly! Yokohama’s environmental-related partnerships include Surfrider North Orange County and California State Parks Foundation. To learn more about Yokohama’s community outreach programs, visit Yokohama Tire Community Outreach.
