Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.
More and more, customers want a quick and easy way to communicate with your dealership. Texting not only decreases your turnaround time, but also saves people from playing phone tag or picking up a call from an unknown number.
Focusing on qualified leads, those your business defines as having a higher likelihood of becoming paying customers, can help your sales efforts be more effective. So how do you know who the right people might be and what they look like?
Digital innovation at the customer level is how companies improve and grow a great Customer Experience. Improving and growing digital interactions is how companies create, improve, and sustain great CX.