40 Under 40: Alexandra Jones
Van Specialist, Leisure RV Center; With company: 3.5 years | Industry experience: 3.5 years
In just three years, Alexandra Jones has established herself as a dynamic young leader in the RV and adventure vehicle market.
Today, as a van specialist at Leisure RV Center in Dallas, Texas, Alexandra has become a trusted guide for customers stepping into the fast-growing world of B vans. Her journey from sales trainee to product specialist reflects her relentless drive and desire to shape the industry.
Alexandra embodies the next generation of leadership in the RV and adventure vehicle industry. She entered RV sales under the mentorship of respected leaders Aaron Vogt, Colby Cannon and the Vogt RV team. From the beginning, she stood out for her energy, instinctive grasp of lifestyle marketing and ability to connect with customers. Alexandra combines deep product knowledge with an authentic passion for the van life movement to bring new RVers to the industry.
Her influence has been especially visible in Storyteller Overland’s growing presence in Texas. With a passion for adventure travel and deep product knowledge, Alexandra has converted cultural trends into measurable sales growth. Customers who sit across the table from her don’t just get a rundown of specs; they get a vision of what life could look like on the open road.
Social media has become one of her strongest tools. She uses Instagram and other platforms to extend the dealership beyond its showroom walls. Here she’s able to reach new audiences where they already spend their time. Leisure RV uses these platforms to connect with younger, adventurous buyers who are redefining RV ownership.
Alexandra also spearheaded one of the nation’s first dedicated B van-only retail locations in Dallas/Fort Worth. She helped build a space that catered to the increasing demand for smaller, lifestyle-oriented vans. This bold action improved Leisure RV’s market position and serves as a transformative new sales model for RV dealers across the country.
Colleagues describe Alexandra as driven, focused, resilient and, in their own words, “a total badass.” She has built her reputation on professionalism and results, but also on the trust she inspires in customers. Alexandra represents a model of leadership that is lifestyle-driven and customer-focused.
Alexandra dedicates six days a week to her work, and in her downtime enjoys volunteering at her church, spending quality time with family and friends, and escaping to the coast whenever the opportunity arises.
In three years, Alexandra has moved from trainee to product specialist. In her journey, she proved that upcoming sales professionals are rewriting the existing playbook for RV sales with much success.
Alexandra’s advice for up-and-coming leaders in the RV industry:
I focus on our stores four pillars, which are the following in order of importance. What’s best for your customers, what’s best for our partners (MFG/ Suppliers), what’s best for the team and lastly, what is best for the bottom line/performance. Focus on relationships, customers remember how you made them feel, not just what you sold them. If you genuinely care about people and listen to their needs, the success will follow. Stay curious and never stop learning and reputation is everything, stay honest, work with integrity and never lose site of what the goal is.. We’re helping people create memories and experiences that last a life time.
What it means Alexandra to be a 40 Under 40 honoree:
I’m truly humbled and blessed to have been named a 40 Under 40 honoree alongside so many elite professionals in the RV industry. This is actually my very first position in sales, and I could never have imagined being recognized in this way so early in my journey. But this recognition isn’t just about me, it reflects the incredible team I’m blessed to work with every day at Leisure RV Center – Vogt RV. None of what I’ve accomplished would have been possible without their support and encouragement, and I’m grateful to be part of an industry that’s all about people, adventure, and creating lasting memories.
