40 Under 40: Amber Friedman

While working at ExploreUSA (now Blue Compass) as one of its top sales leads, Amber Friedman also freelanced for Rollick, creating content for its consumer blog. When she became available full-time, the company says they “immediately moved to bring her into
the company.”

Now, Amber manages multiple RV manufacturers in her current role as a trusted adviser and educator. She leverages her extensive knowledge to guide and teach others about the RV industry.

“Amber uses her talents and deep understanding of the industry to educate those working with other RV manufacturers and dealers on product categorization and benefits, to name a few,” says one nominator. “She demonstrates strong analytical skills and focuses on solution-oriented strategies, making her invaluable to the organization.”

Amber works to build and foster strong relationships with her team and customers, to earn their respect. She communicates empathetically to help provide actionable insights and assist clients in finding solutions to challenges.

A nominator wrote, “Amber is a proactive problem-solver who tackles challenges with determination and a clear strategy. She’s known for addressing client concerns quickly and effectively, ensuring that high-risk issues are escalated and resolved before they impact the business. Amber manages some of our most strategic client accounts in her role, leading them with both a steady hand and a keen eye for detail.

“Her collaborative nature is one of her greatest strengths. She works seamlessly with the sales team and leadership, ensuring that client satisfaction is always top of mind. Her ability to build and maintain strong relationships has been key to overcoming obstacles, allowing her to navigate challenges with a solutions-focused mindset.”

Beyond her client-facing role, Amber’s deep knowledge of the RV industry has been invaluable to the entire team. She takes it upon herself to educate and empower her colleagues, boosting their confidence and effectiveness in dealing with RV dealers and clients.

Since Rollick works with OEMs representing more than 50% of the RV industry, Amber’s investment in her coworkers strengthens the team and enhances Rollick’s overall service quality.

Amber has earned many awards and accolades while at Rollick — including Top Achiever in Sales over multiple months — earned most repeat clients and referrals, and was recognized for exceptional RV training.

Amber loves exploring AI tools, especially tools to create creative content and imagery. She also loves art, creative design and illustration. Outside of work, she loves animals, especially her cats, Ezra, Squirt and Flint.

Amber’s advice for upcoming leaders in the RV space:

“Remember that leadership doesn’t require a title. Embrace what makes you unique, and be genuine in sharing your story, including both your wins and losses. Offer your insights and knowledge, especially in areas you’re passionate about, even if it’s outside your role. Help others by listening with compassion and connecting them to the right resources. Be someone others can approach for advice, and always embody the culture you want to create by caring about others and supporting their growth.”