Final Thoughts on the RV Industry’s Path in 2026
Industry leaders weigh in on where the market is headed and what businesses must focus on now to stay competitive.
Editor’s Note: This is Part 8 of the eight-part “Key RV Industry Trends & Predictions for 2026.” For the main page with links to all eight parts, click here.
Anything else you think our readers need to know heading into 2026?
Juan Tejeda, CEO, PPL Motor Homes: As we head into 2026, there is tremendous opportunity across the RV industry for those focused on service, innovation and integrity. The dealers and organizations that prioritize people, both customers and employees, will continue to earn lasting trust.
Earl Hunter Jr., founder and president, The Unity Folks: We encourage every reader to understand the current market and the future. If you don’t know how to capture emerging demographics plus nontraditional consumers, it’s time to learn, or you’ll be out of business sooner than you think. The time is now. What should be done eventually must be done immediately!
Jason Nierman, chief revenue officer, Rollick: Heading into 2026, RV businesses should stay focused on meeting consumers where they are: online, informed and expecting a seamless experience. Even as market conditions shift, shoppers continue to show strong intent — but they’re gravitating toward dealers and OEMs that offer transparency, easy digital workflows and faster, more personalized communication. This is also a year where first-party data and integrated systems will separate the leaders from the pack. Dealers and manufacturers that align on lead routing, follow-up and consumer insights will see more efficient sales operations and better marketing ROI. Rollick is investing heavily in these areas to help the RV ecosystem close that gap. Overall, the outlook is positive. The RV industry is evolving quickly, and the companies leaning into technology, data and modern retailing practices are building real competitive advantage. 2026 will reward businesses that prioritize efficiency, consumer experience and digital transformation.
Find more answers on this topic on RV PRO’s website at rv-pro.com/tag/state-of-the-industry.
