Navigating Tariffs & Supply Chain Shifts in the RV Industry

Editor’s Note: This is Part 6 of the eight-part “Key RV Industry Trends & Predictions for 2026.” For the main page with links to all eight parts, click here.

How has the global supply chain or tariffs impacted your business in the past year?

Susan Carpenter, aftermarket manager, B&B Molders: We enjoy being a company that manufactures our products here in the USA, so the price increases/tariffs have had a very minimum impact on our company.

Juan Tejeda, CEO, PPL Motor Homes: Global supply chain challenges and tariffs have had a limited direct impact on PPL, as our business is centered around pre-owned and consignment RVs rather than new unit production. However, these factors have influenced the broader market by affecting parts availability, repair timelines and replacement costs. We’ve adapted by strengthening supplier relationships, improving inventory management and increasing communication with customers to set clear expectations. These efforts have helped us maintain trust, reliability and a smooth experience despite ongoing industry pressures.

Jeffrey Hunter, chairman/CEO of STO Holdings and Storyteller Overland: This has all been a bit maddening, as it has presented such a moving target seemingly set by capricious whim. While it has all largely leveled out since the original supply disruptions and price distortions immediately following “liberation day” back in April, the fact is that all of this represented a bit of needless distraction in a time in the economic cycle where things were already complex and complicated enough.

Jason Nierman, chief revenue officer, Rollick: Supply chain fluctuations and tariff pressures have also had a more indirect than direct impact on Rollick, but they’ve meaningfully influenced our RV partners’ priorities. When OEMs and dealers face uncertainty around costs, import timelines or inventory availability, some have doubled down on efficiency and demand generation — making digital tools even more critical — while others are in a holding pattern going into 2026 on implementing new technology solutions. Over the past year, many RV retailers used Rollick’s Dealer Inventory product and RollickEngage to better identify high-intent shoppers and maintain consistent sales performance even when inventory mix or pricing was harder to predict. OEMs also leaned more on first-party data and Aimbase integrations to understand consumer interest and support dealers more proactively. So while Rollick isn’t directly affected by supply chain or tariff changes, those market pressures have reinforced the need for reliable, data-driven retailing solutions that help RV partners stay resilient.

Stacey Harris, head of service and retail sales, Truma North America: Like many in the industry, we have learned to exercise more flexibility, patience and creativity as our team has worked together to solve our customers’ challenges. The key has been working with our partners to find new solutions. Having to look at things in new ways has enabled our team to be resourceful, intuitive and solution-oriented.

Earl Hunter Jr., founder and president, The Unity Folks: Tariffs have been around for years, and yes, they absolutely impact supply chains. But as a business, we can only control what we can control. We can’t control tariffs, but we can control how well we invite and welcome more consumers into this industry. While others focus on external factors they can’t influence, our focus stays on the one lever that truly drives sustainable growth: Expanding the consumer base by reaching emerging demographics and nontraditional consumers who have been ignored for decades. That’s where the real opportunity lives. That’s where the real ROI+ (Return on Invitation + Revenue) begins.

Find more answers on this topic on RV PRO’s website at rv-pro.com/tag/state-of-the-industry.