At Alliance RV, Brenda Arms is responsible for overseeing the efficient and accurate distribution of RV parts, ensuring that service teams and customers receive the right components in a timely manner. As a key leader in the parts department, her nominator says she streamlines logistics, maintains strong supplier relationships and optimizes inventory management to minimize downtime for Alliance RV owners. Her role is critical in supporting both internal teams and dealer partners, enhancing customer satisfaction through her dedication to prompt and precise service.
How has Brenda demonstrated leadership and innovation within her field?
With over 20 years in the RV industry, Brenda has set the standard for excellence in parts distribution and service support. Her leadership is evident in her proactive approach to problem-solving, ensuring that Alliance RV remains ahead of potential supply chain issues, her nominator says. Brenda is known for fostering collaboration within her team, sharing her extensive knowledge and implementing innovative inventory strategies that enhance efficiency. Her ability to combine technical expertise with outstanding people skills makes her a respected leader and mentor.
What measurable impact has Brenda had on Alliance RV?
Brenda’s impact was both immediate and transformative. The solid foundation she established at Alliance RV, which was a startup at the time was truly invaluable, her nominator says. Her unwavering commitment to operational excellence has not only propelled Alliance RV forward but has also elevated industry-wide standards. By keeping repair event cycle time (RECT) at the heart of her efforts, Brenda has driven remarkable improvements, enabling dealers and end users to experience faster turnaround times and, ultimately, keep customers on the road and enjoying their adventures, according to her nominator. Beyond her operational expertise, Brenda’s leadership, passion and collaborative customer-first mindset have strengthened Alliance’s company culture, inspiring those around her to strive for excellence every day.
How does Brenda contribute to the ongoing support and growth of women in the RV industry?
Brenda actively supports and uplifts women within the RV industry by mentoring and empowering her colleagues. She is a strong advocate for women in leadership roles and continuously encourages professional development for those around her, her nominator says. Whether through one-on-one mentorship or by creating an inclusive and supportive work environment, Brenda helps pave the way for the next generation of female industry leaders. She leads by example, demonstrating that expertise and determination can drive meaningful change in a historically male-dominated field.
What challenge(s) has Brenda faced in her career and how did she overcome it?
One of Brenda’s biggest challenges in her career was navigating supply chain disruptions that threatened to delay crucial parts shipments. She proactively identified alternative sourcing strategies, built strong relationships with suppliers, and implemented a more agile inventory management system, according to her nominator. Her problem-solving abilities ensured that Alliance RV continued to meet customer expectations, even during industry-wide shortages. Her adaptability and commitment to excellence have set her apart as a true leader in her field.
What else should we know about Brenda?
Brenda is not only a leader in the RV industry but also a compassionate and selfless individual, her nominator says. Her passion for helping others extends beyond work — whether it’s mentoring colleagues or stopping on the side of the road to rescue animals in need. Her dedication, warmth and unwavering commitment to excellence make her a truly special and deserving candidate for this award.
From Brenda
What advice do you have for women in the RV industry?
Recognizing your worth and never settling for less is crucial. Embrace opportunities to learn from your mistakes, and never ever hesitate to step outside of your comfort zone, as growth often lies beyond it. I am fortunate to have an exceptional mentor and leader in Curtis Carlson, whose guidance has been instrumental in my development at Alliance.
What does it mean to you to be a Women in Business honoree?
As a mother of two daughters, it is a great honor to set a positive example for them as they pursue careers in the business field.
For more 2025 Women in Business honorees, click here.
