At Priority RV Network, Nicole leads an independent RV dealer network, overseeing growth, dealer and supplier relations, and operational excellence. She fosters collaboration among over 150 dealer locations, negotiates partnerships and advocates for dealer success. Nicole drives innovation, analyzes market trends and implements inventory management and profitability strategies. She also actively looks for new programs and new dealers.
How has Nicole demonstrated leadership and innovation within her field?
In July 2024, Nicole succeeded Executive Director Corey Ruzicka, who was retiring. One of her nominators says that Nicole looks at how to grow the organization by negotiating great programs and effectively communicating with dealers to ensure they all understand the programs and are utilizing them to the fullest. Since stepping into her role as executive director, she has enhanced dealer profitability, strengthened vendor negotiations and expanded dealer engagement.
Another nominator said that Nicole also brings a fresh, data-driven approach, leveraging industry insights to identify opportunities and improve efficiency. Her background in digital marketing, OEM partnerships and strategic sales development has given her a unique perspective on navigating the evolving RV landscape, ensuring that Priority RV Network stays ahead of industry trends.
What measurable impact has Nicole had on Priority RV Network?
Nicole has ensured a smooth transition of leadership and has found ways to better communicate with the [dealership] leaders in each department. One nominator says this results [in everyone] becoming better at utilizing the programs and continuing to grow revenue.
She has also introduced new programs that provide increased value to dealers and foster higher engagement, another nominator says, and her proactive approach has led to new dealer conversations. Nicole’s leadership is already driving greater collaboration, stronger vendor partnerships and increased dealer participation, setting a strong foundation for long-term success.
How does Nicole contribute to the ongoing support and growth of women in the RV industry?
Several of her nominators pointed out that Nicole is a great role model for other women in the RV industry and demonstrates that women can attain any position in the industry. Another nominator said that Nicole’s ability to bring fresh ideas to the board, foster collaboration among members and navigate market challenges with data-driven strategies has solidified her reputation as a forward-thinking leader who is shaping the future of independent RV dealerships.
What challenge(s) has Nicole faced in her career and how did she overcome it?
One of the biggest challenges for Nicole is navigating the complexities of working with a diverse group of independent-minded dealers across the country. With member dealerships varying in size, business models and market strategies, aligning priorities and gaining consensus can be a challenge. Nicole has tackled this by building strong relationships with dealers, actively listening to their needs, fostering open communication and balanced the perspectives of dealers from different regions while ensuring that the network’s initiatives benefit all members.
What else should we know about Nicole?
One of her nominators said that Nicole’s extensive background in the RV industry, strategic leadership and ability to drive innovation make her a standout leader. What truly sets Nicole apart, this nominator says, is her ability to bridge relationships between independent dealers, manufacturers and vendors, ensuring that all stakeholders benefit from the network’s initiatives. Her data-driven approach, combined with strong communication and negotiation skills, allows her to navigate a complex industry landscape with confidence. Other nominators note that Nicole gives 110% commitment, is great at building relationships and always looks for new ways to do business.
From Nicole
What advice do you have for women in the RV industry?
I have spent 20 years in the recreational industry — one that has traditionally been male-dominated. Succeeding in this space requires confidence, perseverance and a certain level of intensity. However, at its core, the RV Industry is a group of people who are all friends, connected by a shared passion for the RV lifestyle. What I love most about this industry is the sense of camaraderie.
For me, success is about more than just business — it’s about showing up, leading by example, building relationships and living the lifestyle we promote with our own family and friends. Every day is an opportunity to make an impact, whether by making someone’s job easier, bringing a little joy to their day or simply leading with passion. In the end, it’s the connections we build and the moments we create that truly set this industry apart.
What does it mean to you to be a Women in Business honoree?
Being recognized as a Women in Business honoree is both an honor and a reflection of the journey I’ve taken in the recreational industry. It signifies not just personal growth but also the progress we’re making in creating more opportunities for women to lead and make an impact.
Throughout my career, I’ve worked in both the automotive and recreational industries, but when it was time to make a change, I knew my passion for making a difference — working with dealerships, industry business partners and OEMs — meant my path forward needed to be fully focused on the RV industry. Now, in my role as executive director of Priority RV Network, I’m both excited and confident in the opportunity to help shape and elevate the network, driving further success for our dealer members and valued partners. Together, we make it what it is today — and will be even better tomorrow.
For me, this recognition is about more than just my own achievements — it’s about the relationships I’ve built, the challenges I’ve embraced and the ability to contribute to an industry I truly love. It’s a reminder that perseverance, confidence and a commitment to lifting others up can create meaningful change. I hope this recognition inspires more women to step into leadership roles, challenge the status quo and continue shaping the future of our industry.
For more 2025 Women in Business honorees, click here.
