Women in Business: Stacey Curtis

Stacey is responsible for developing, delivering and refining training programs that enhance the skills and performance of General RV’s Delivery Process team members. She leads in-person and virtual training on delivery processes, customer interactions and product knowledge to ensure consistency and excellence across all 21 General RV Supercenters. Through on-site audits, she coaches delivery team members, enhancing efficiency and customer satisfaction. Stacey is responsible for measuring training effectiveness through audits, employee feedback and key performance indicators. She works cross-departmentally to ensure a seamless customer experience throughout sales, parts and service departments.

How has Stacey demonstrated leadership and innovation within her field?

Stacey has developed comprehensive onboarding programs for new employees across varying roles. Her redesigned training programs focus on equipping employees with both the process and skills to ensure employees are effective in their roles. As a result, team members can transition to their roles and integrate into the General RV family quicker.

Stacey leads with an emphasis on creating strong, cohesive teams to foster collaboration and a sense of unity. Her proactive approach, including conducting over 40 store visits within the year she has been with General RV, demonstrates a hands-on leadership style that addresses real issues and opportunities for improvement.

What measurable impact has Stacey had on General RV Center?

Stacey has made a meaningful impact on the company with noticeable improvements in driving growth in revenue, enhancing company culture and improving overall efficiency. Through targeted training programs, Stacey has enhanced the skills of delivery specialists leading to improved customer experiences and increased accessory sales. By refining sales techniques and product knowledge, she has contributed to a measurable uplift in over-the-counter sales revenue. Stacey has also standardized training across locations. Her efforts have streamlined the delivery process, reduced errors and increasing overall efficiency. This has led to faster turnaround times, improved customer satisfaction and stronger employee retention rates.

How does Stacey contribute to the ongoing support and growth of women in the RV industry?

Stacey actively contributes to the support and growth of women in the RV industry by providing mentorship, training and leadership development opportunities. She ensures that women in the industry have access to the resources and knowledge needed to excel in their roles, whether in sales, service, leadership or operations. Stacey advocates for inclusive training environments where all team members feel empowered to ask questions, develop their skills and take on leadership roles.

What challenge(s) has Stacey faced in her career and how did she overcome it?

One of the biggest challenges Stacey faces in her career is navigating a space where diversity is still growing. As an African American woman in the RV industry, she would often find herself as the only woman or the only person of color in the room. At times, this came with the challenge of feeling the need to prove herself more than her peers. She overcame this by focusing on excellence and confidence, ensuring that her knowledge, skills and leadership spoke for themselves. She built strong relationships across teams, sought mentorship and became a mentor herself to help others navigate similar experiences.

Now as a corporate trainer, she uses her platform to create opportunities for other women and minorities in the industry. She advocates for more inclusive training environments, making sure that all employees, regardless of background, feel heard, valued and empowered.

From Stacey

What advice do you have for women in the RV industry?

Embrace lifelong learning, build a strong network and confidently own your expertise. The RV industry, like many others, is evolving with technology and customer expectations — stay ahead by continuously enhancing your skills and knowledge.

• Find Mentors & Allies: Connect with industry veterans, both men and women, who can offer guidance and open doors to opportunities.
• Speak Up & Stay Confident: Your voice and ideas matter. Don’t hesitate to share your insights and advocate for yourself.
• Stay Adaptable: The RV industry is a mix of tradition and innovation. Be open to new trends while respecting the foundation of the business.
• Support Other Women: Lift others as you climb. Encouraging and mentoring fellow women strengthens the industry.
• Balance Passion With Persistence: Challenges will come, but your passion for the industry will keep you moving forward.

What does it mean to you to be a Women in Business honoree?

Being a Women in Business honoree is both an honor and a responsibility. It represents recognition of hard work, resilience and the ability to navigate challenges while breaking barriers in the business world. It signifies the impact of leadership, innovation and dedication to excellence — not just for personal success, but for paving the way for future generations of women. It acknowledges the strides women have made in industries that were once male dominated, proving that leadership has no gender.

For more 2025 Women in Business honorees, click here.