Go RVing’s recent report on trends and insights impacting the RV industry spotlighted the growing popularity of “wellness tourism.”
The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing.
Wellness tourism is the powerful intersection of two large and growing multi-trillion-dollar industries: tourism and wellness. Holistic health and prevention are increasingly at the center of consumer decision-making, and people now expect to continue their healthy lifestyles and wellness routines when they are away from home. Wellness tourism turns travel into an opportunity to maintain and improve holistic health.
The Global Wellness Institute values the wellness tourism sector at an estimated $1.3 trillion by 2025.
In recent years, the concept of wellness travel has grown significantly, with more individuals seeking experiences that foster personal growth, healing and mindfulness.
The RV industry can tap into the wellness tourism trend by encouraging consumers to access nature (and its countless health benefits) through RV travel. The industry can encourage the tie to wellness tourism by highlighting RVing’s unique abilities to:
- Connect individuals to nature by accessing national or state parks, campgrounds, boondocking locations and more.
- Encourage physical activity by taking RVers to destinations where they can embark on physical activities such as hiking, biking, swimming and more.
- Unplug and enjoy nature’s mental health benefits, emphasizing relaxation, peace and mindfulness.
- Elevate social bonds between friends and family who are traveling in their RV together, as well as facilitate connection with other RVers (i.e. campsites, RV clubs, etc.)
