2025 RV PRO RVeterans Honoree Marlene Snyder

As vice president of sales and marketing, Marlene is responsible for developing and executing strategic plans to achieve company sales targets. [She also] oversees both the sales and marketing teams, aligning their efforts to drive revenue growth, strengthen brand presence and enhance market competitiveness. She instills a visionary leadership, fosters cross-functional collaboration and ensures that all initiatives support the organization’s long-term objectives.

In what ways has Marlene gone above and beyond for KZ RV and Venture RV?

Marlene joined KZ RV as a sales coordinator at the age of 18, and it has remained her sole employer throughout her career. Her consistent hard work, dedication and drive have led to her swift and steady advancement within the company. Known for her strong work ethic, Marlene regularly arrives early and stays late, putting in the time and energy to ensure every email is answered and every task is thoroughly attended to every day.

How does Marlene’s tenure and experience contribute to KZ RV and Venture RV?

Through her long-standing tenure at KZ RV, Marlene began her journey as a sales coordinator and steadily advanced through the ranks, gaining in-depth experience across multiple departments. Her comprehensive understanding of the company’s operations, paired with her deep knowledge of KZ RV’s origins and evolution, has made her an invaluable asset. Marlene’s leadership, insight and cross-functional expertise are truly immeasurable.

How does Marlene mentor or support other employees?

Anyone who has had the privilege of knowing or working alongside Marlene shares the same sentiment: ‘We love Marlene.’ She is widely respected for her authenticity, honesty and compassion. A true mentor to many, Marlene is composed, open-minded, objective, funny, extremely intelligent and deeply supportive — not only a dedicated professional and a mother, but also a cherished friend. Her unwavering commitment to her responsibilities and to the continued success of KZ RV remains evident, and her strength and perseverance are an inspiration to those around her.

From Marlene

What has it meant to work in the RV industry this long?

Spending over 30 years in the RV industry has been more than just a career — it has been a dynamic and rewarding journey. Every day brings new experiences, challenges and opportunities for growth, from problem-solving to the excitement of model year changes. Over time, colleagues and dealers have become like family, fostering deep connections that make the industry truly special.

What advice do you have for younger people just starting their careers?

A career in the RV industry is a journey. It requires passion, resilience and a strong sense of teamwork. Stay motivated and embrace the ever-changing nature of the industry. There is always something to learn, and listening to experienced colleagues and dealers will help you grow. Challenges will come, but surrounding yourself with good people and industry partners will make all the difference.