Go RVing‘s “Ultimate RV Tailgate” campaign concluded Saturday, Dec. 6, at Lucas Oil Stadium, as the final experiential marketing pop-up landed in Indianapolis for one of college football’s biggest games.
The high-visibility event marks the fifth and final stop on a nationwide tour designed to inspire college football fans and travelers to elevate their game-day experience by bringing the comforts of home right to the sidelines, said the RV Industry Association.
The central feature of the weekend’s festivities was Go RVing’s presence at the Big Ten Fan Fest presented by Dr. Pepper. Tailgaters and fans visited the Go RVing activation to see a custom-wrapped RV and participate in interactive games, entertainment and giveaways. The campaign’s core message is that an RV is the ultimate mobile headquarters for any event, providing everything from a clean, private bathroom and a full kitchen to a cozy retreat from the elements — all just steps from the stadium entrance.
For attendees looking to see the vast possibilities of the RV lifestyle, Go RVing partnered with RV manufacturers to feature a special display of units in RV Nation, the official RV parking area right outside the stadium. This high-impact activation put a spotlight on the latest models, showcasing the luxury and convenience that make RV tailgating a truly game-changing experience.
The five RVs on display include:
- Alliance RV Paradigm 5th Wheel
- Coachmen Apex BARV
- Forest River Un-Mapped
- Grand Design Serenova
- Jayco Entegra Coach Accolade XT
“These units, from luxury fifth wheels to versatile motorhomes, demonstrate the diverse options available to fans looking to turn any parking lot into a premium, comfortable gathering space,” Go RVing said.
Since its launch in early September, the Ultimate RV Tailgate campaign has supported its experiential events with a major consumer contest. The sweepstakes offers one lucky fan the chance to RV like a VIP and win a game-changing fan experience package, including an RV rental, tickets to a sporting event and funds for the ultimate tailgate setup.
By bringing the RV lifestyle directly to the heart of college football’s most passionate crowds, Go RVing continues its mission to introduce millions of Americans to the freedom, affordability, and convenience of RV travel. The Ultimate RV Tailgate campaign has successfully driven home the idea that with an RV, the adventure begins the moment you park, the organization said.
