Go RVing Drives RV Demand With Data & Experiences

At Go RVing, our mission is simple: We are the collective voice that inspires the next generation of RVers. Go RVing is not just a marketing campaign; we are the awareness-building engine for this industry. We don’t sell units — our partners do. We sell the dream. We create the desire. We are the driving force that shifts a consumer’s mind from “I might want an RV” to “I need an RV,” ensuring a strong pipeline of buyers for our industry. By pooling the industry’s resources, Go RVing remains one unified, powerful voice, reaching millions of prospects.

In 2025, our strategy was twofold: deepen the emotion-driven storytelling and meet the consumer where they are, while simultaneously showcasing the unparalleled freedom and comfort of the RV lifestyle.

Our team completed a successful strategic planning session earlier this year and is as focused as ever on bringing new, younger and more diverse buyers into the purchase funnel.

In May, we launched the new campaign “Just Beyond Your Door,” positioning the RV as the limitless doorway to adventure, the means to a deeper connection with family and nature, and the ultimate escape. Crucially, a first for a Go RVing national ad, we highlighted not just what is outside your door, but the incredible features, amenities and memories made on the inside of RVs as well.

Our interim campaign, “Don’t Go There,” which launched in late 2024, continued to see success. These travel reality ads contrast the hassles of traditional travel — think flight delays and cramped hotel rooms — with the convenience of an RV. With the recent airline turmoil, we quickly pivoted to increase the run of this campaign, reminding travelers about the benefits of RVing as they were questioning the reliability of air travel.

Our advertising reached diverse and emerging buyer segments across major national platforms like Hulu, Netflix and Paramount+, as well as trusted voices like National Geographic and Outside magazine. We also made significant investments in social media, striving to build cultural currency for RVing and reaching people on the most popular social media platforms. This included partnering with dozens of non-RVing influencers, including a partnership with Gronk (former NFL player Rob Gronkowski), to authentically share their first RV experiences. These strategic placements ensure we are connecting with the younger, more diverse families who represent the future of RV ownership.

Beyond the screens, our strategy in 2025 was significantly amplified by our commitment to experiential marketing. This strategy involves putting RVs directly in front of consumers in unexpected, high-impact venues. Across 15 successful events this year — from a college tailgating tour to major air shows and festivals and even the nationally broadcast American Century Championship celebrity golf tournament — we achieved crucial hands-on engagement — over 70,000 individuals toured RVs on-site.

Putting RVs in high-impact venues is where the emotional desire becomes a tangible reality. We thank our dealer and manufacturer partners who provided units for these displays.

Crucially, our work is guided by data, published in the 2025 RV Owner Demographic Profile. This research shows a growing audience and is the blueprint for our marketing strategy. The data confirms demand is robust:

• The median owner age continues to fall, now at 49 years old.
• A staggering 16.9 million households express strong intent to purchase an RV in the next five years.
• The profile of the new buyer is younger and more diverse, with Gen Z (35%) and millennials (32%) showing the highest RV purchase consideration for 2026.

The data shows demand is strong, and Go RVing is working to keep the RV dream alive. We recognize there’s lots of noise swirling around consumers for their discretionary dollars in the leisure travel space — we see big-name hotel chains offering RV experiences, and VRBO’s offering full experiential packages in nature. The travel industry recognizes what the RV industry has always known — there are incredible benefits of spending time outdoors.

Our goal is to champion how RVs are the best route to the healing powers of nature. The collective opportunity for the RV lifestyle is truly “Just Beyond Our Door,” and Go RVing thanks the entire industry for their continued commitment to this program.