The RV/MH Heritage Foundation has announced a new exclusive digital billboard advertising opportunity along the Indiana Toll Road (I-80/90), one of the Midwest’s most heavily traveled interstate corridors.
Located westbound at mile marker 96 in Elkhart, Indiana — widely recognized as the RV Capital of the World — the Watchfire full-color LED billboard is the only electronic billboard on the 150-mile stretch of I-80/90 between Chicago and Cleveland, the RV/MH Hall of Fame said, delivering unmatched visibility to a high-volume audience of travelers, RV enthusiasts and industry professionals.
The high-definition 300-square-foot (10′ × 30′) digital display reaches an extensive audience of daily interstate traffic and visitors to the RV/MH Hall of Fame campus.
Key exposure metrics include:
- 70,000–75,000 vehicles per day
- 5 million annual impressions
- 36% commercial traffic, reaching fleet operators, OEM purchasing leaders, logistics professionals, and industry decision-makers
- 64% passenger traffic, including RV owners, travelers, and vacationing families
- 150,000+ annual visitors to the Northern Indiana Event Center campus
- The display supports full-motion video, real-time remote content updates, and operates with a 98% uptime guarantee.
Exclusive Sponsorship Structure
Only four sponsorship positions are available, with each advertiser receiving category exclusivity to ensure that no competing companies appear on the billboard alongside them.
This structure provides brands with clear market visibility and uninterrupted messaging along one of the most strategically located highway corridors in the Midwest.
Pricing & Limited-Time Opportunity
Advertising packages are available through a limited number of annual sponsorships:
| Option | Investment |
| Quarterly (12-month commitment) | $35,000 per quarter |
| 2026 Remaining Quarters Special | $94,500 total if secured before March 31 |
Companies securing the remaining three quarters of 2026 before March 31 receive a 10% preferred rate, allowing advertisers to secure premium exposure for the remainder of the year.
With an estimated CPM between $19.76 and $21.88, the program represents one of the most cost-efficient large-scale advertising opportunities available in the RV industry, the hall said.
“This is a rare opportunity for brands to reach millions of travelers and industry professionals at the gateway to the RV capital of the world,” said Daryll A. Milnikel, president of the RV/MH Heritage Foundation. “With only four exclusive sponsorship categories available and a limited-time discount for companies securing the remaining quarters of the year before March 31, we expect these positions to fill quickly.”
