Paid media used to feel predictable: Increase budget, generate leads. Today, rising cost per click, shifting search results, and softer seasonal demand have made that equation far less reliable.
In this session, we’ll break down what’s happening behind cost-per-click (CPC) inflation — and why the answer isn’t just smarter ad spending. We’ll look at how organic visibility, content and your full digital presence work together with paid media to drive results that hold up in both peak season and slower months.
In this session, you’ll learn:
- Why CPC has increased — and how AI and evolving search layouts are making it worse
- Why search-only strategies struggle when demand softens
- How awareness, demand and conversion campaigns work together — and why most dealers overfund the bottom
- How to build a digital foundation that makes paid media more effective, not just more expensive
- Which metrics matter most when evaluating performance in a tighter market
Speaker
Eric Pedretti
Director of Sales, InteractRV
A graduate of the University of Northern Iowa with a marketing and public relations degree, Pedretti started working with dealers 20 years ago, starting in automotive and then for the past 17 years in RV, marine and powersports industries. In his free time, he loves all things outdoors, spending time with his wife and two girls boating, camping, hiking and biking.
