The Motorcoach Store, a premier luxury motorcoach destination and the exclusive U.S. sales and service partner for LOKI Coach, offering Prevost conversions, and offering sales and service on all brands of pre-owned high-end luxury RV’s for discerning buyers nationwide, announced that Millennium Luxury Coaches is joining The Motorcoach Store family, uniting two respected names in the industry under a shared vision for the future of luxury travel, The Motorcoach Store said in a recent release.
For 25 years, Millennium Luxury Coaches has set the standard for bespoke Prevost chassis conversions, The Motorcoach Store said, earning a reputation built on craftsmanship, integrity and a deeply personal relationship with every client. At the heart of that legacy are founder and President Nelson Figueroa and his wife, Vice President Lara Figueroa, whose passion and expertise have made Millennium synonymous with excellence throughout the motorcoach world.
The Motorcoach Store is not simply a dealership, it’s a destination, the company said. Buyers travel from around the world to its showroom, drawn by personal relationships with its founder, Bradley Twait, and his wife, Heather, some of the largest luxury inventory in the USA and world-class service.
“There are very few companies in this industry that have earned the kind of trust and loyalty that Nelson and Lara have built,” said Bradley Twait, founder and CEO, The Motorcoach Store. “When we looked at who we wanted beside us as we scale toward the future, Millennium wasn’t just the obvious choice; it was the only choice. This is exactly the partnership this industry has been waiting for.”
As part of the unification, Millennium will continue to operate in Sanford, Florida, preserving everything that has made it great, including direct access to Nelson and Lara for every customer. What changes is the scale of what’s possible. Millennium will now leverage the full resources, financing power and national reach of The Motorcoach Store, the company said, while The Motorcoach Store gains a world-class conversion division with a quarter century of expertise.
Nelson Figueroa will assume the role of president of Millennium and join the board of directors of The Motorcoach Store, working alongside Bradley Twait, to lead the combined entity’s growth strategy. Together, they are building what is now one of the most dominant luxury motorcoach businesses in the United States, the company said.
“When we look at what Bradley and the entire The Motorcoach Store organization have built, we see a company that shares our values: a relentless commitment to the customer, an eye for quality, and a genuine love for this industry,” said Nelson Figueroa, president, Millennium Luxury Coaches. “Coming together feels like the natural next chapter. Lara and I are proud to bring Millennium into this family, and we’re excited about what we’re going to build together.”
Underpinning this next chapter is a $60 million capital commitment. That financial foundation, combined with an unrivaled inventory and a customer experience that remains deeply personal at every level, positions the combined entity for hyperscale growth, the company said. For Millennium’s loyal clients, it is a promise of more — more resources, more options, more support, with the same trusted faces they have relied on for decades.
As the exclusive U.S. seller of Loki Coach and now home to Millennium’s premier Prevost conversion capabilities, The Motorcoach Store stands in a category of its own, a full-spectrum luxury coach company positioned for hyperscale growth in the years ahead, the company said.
For more information, visit: themotorcoachstore.com.
