Airstream has launched its newly redesigned website, marking a major milestone for the brand and its commitment to delivering a frictionless and inspiring experience for customers now and in the future. The new Airstream.com brings together the brand’s 95-year legacy of design and craftsmanship with modern technology, improved usability and richer storytelling, Airstream said in a recent release. The updated site experience makes it easier for consumers to explore Airstream travel trailers and touring coaches, compare models, and understand product features, while learning about the advantages of the Airstream lifestyle and the brand’s invested owner community.
“Purchasing an Airstream is a deeply emotional decision, and the new website allows consumers to thoughtfully consider ownership through engaging storytelling, educational resources, and clear and accessible product information,” said Mollie Hansen, chief marketing office at Airstream. “The new Airstream.com brings an industry-leading experience that reflects the innovation, quality and future direction of the Airstream brand.”
The website redesign is part of Airstream’s broader strategy to modernize its digital ecosystem to better support its customers and authorized dealer network. The redesign brings a more intuitive navigation structure, faster load times and a responsive design across mobile, tablet and desktop. Customers will be able to easily explore floorplans, specifications and photo and video galleries, alongside enhanced comparison tools to support more confident decision-making, Airstream said.
Key enhancements to Airstream.com include:
- Modern digital architecture: Built for improved performance and to support future innovation, including elevated storytelling, improved lead generation capabilities and scalable integration with an evolving product portfolio.
- Al integration: Specifications and data references are sourced from a refined database, leveraging Al integrations to ensure more consistent and reliable information is delivered to site users.
- New account functionality: Upgraded with an industry-leading feature that allows current and prospective owners to create personalized profiles where they can save configurations and return to their preferences over time, making it easier to continue the journey from inspiration to Airstream ownership.
- Users can adjust floorplans, select decor and add optional upgrades, with pricing displayed for these specific builds. A comparison tool also allows users to view up to three models side-by-side, including selections between travel trailer and touring coach categories.
- Responsive experience design: Optimized for the modern customer journey with accessibility as a priority throughout development, ensuring the site is usable for all visitors whether accessed by mobile, tablet or desktop.
The new Airstream.com experience was built by Airstream’s internal digital and marketing teams, in partnership with agency partners at Columbus, Ohio-based Fahlgren-Mortine, a Shipyard company.
