40 Under 40: Sarah Atkinson
Regional Parts Manager; Moix RV; With company: 12 Years | In industry: 12 Years
Sarah Atkinson’s 12-year career at Moix RV is defined by operational versatility, hands-on leadership and a commitment to organizational excellence. Starting in dealership operations, Sarah held roles in warranty administration and accounting before being promoted to parts manager in 2019 and regional parts manager in 2024, where she now oversees fixed operations across six dealership locations.
Sarah has played an active role in improving processes, developing team members, strengthening customer relationships and identifying opportunities to grow the parts business. As her responsibilities expanded into regional leadership, Sarah made sure that best practices were shared across all locations rather than kept in one store. She encourages her team to grow into leaders themselves and makes coaching, support and accountability part of her everyday leadership style.
Sarah’s focus on process development has yielded significant organizational achievements. She introduced standardized procedures, key result areas for parts and service positions, and key performance metrics across all stores. Under her guidance, company-wide parts gross profit margins increased from approximately 35% to 42%, while repair event cycle time (RECT) metrics remained consistently lower than regional and national averages. Known internally as the “Swiss Army knife” of Moix RV, she frequently steps in across departments — including jumping into warranty backlogs or cooking at customer appreciation events.
“Sarah helps wherever she is needed,” her nominator writes. “Moix RV went through a period of time where we were short staffed in our warranty department, and Sarah jumped in and helped get the backlog under control while not missing a beat with her own department. The RV industry has faced significant challenges over the last several years, and throughout all of it, she stayed focused on what we could control: our people, our processes and the customer experience.”
Her industry involvement includes serving on the executive committee for her 20 Group and participating in the Priority RV Parts Committee, advocating for fixed operations excellence across the broader dealer network.
Outside of work, Sarah prioritizes spending time with her husband, Shane, and their two sons, going on family camping trips and participating in church activities. To unwind and express her creativity, she also enjoys painting and gardening.
Sarah’s advice for up-and-coming leaders in the RV industry:
Don’t be afraid to step outside of your comfort zone. Some of the greatest opportunities in my career have come from saying yes before I felt completely ready and being willing to learn along the way. Find people who will invest in you and challenge you to grow, and then do the same for someone else. This is an incredible industry, and the leaders who will shape its future are the ones willing to learn from others while bringing their own ideas and perspectives to the table.
What it means to Sarah to be a 40 Under 40 honoree:
To me, being a 40 under 40 honoree is both an honor and a responsibility to continue growing as a leader, investing in others and helping shape the future of the RV industry.
It’s a reflection of the people who have invested in me, the teams and mentors who have helped shape me and the incredible opportunities this industry has given me to learn and grow. I’m honored and humbled to be recognized alongside so many talented professionals.
