Replacement interior lighting has historically been a challenge in the RV aftermarket. With ongoing changes in bulb technology, fixture sizes and designs, finding the right replacement has been a moving target for both dealers and consumers, RV Designer said in a recent release. Numerous programs have attempted to address these challenges over the years, with limited success.
RV Designer has changed that, introducing a thoughtfully selected assortment of replacement interior lights that takes the guesswork out of finding the right fit.
John Tinghitella, president of RV Designer, explained, “We’re in the replacement parts business. Consumers want to replace original equipment with products that match the existing hole pattern, footprint, color and function — all with minimal modification, drilling or cutting. We’ve brought together the right assortment of products by combining lights from leading original equipment suppliers with our expertise in in-store merchandising. The result is a clean, compact planogram that requires minimal space and provides dealers with a practical solution to a longstanding aftermarket challenge.”
RV Designer combines its new Interior Lighting Program with its recently introduced Exterior Lighting assortment to deliver a comprehensive and dealer-friendly aftermarket lighting solutions.
The Interior Lighting Planogram features a carefully selected 15-SKU assortment within a compact 23-by-50-inch footprint, maximizing product selection while minimizing valuable retail space. Products feature LED technology for improved energy efficiency and longer-lasting performance. Easy-open, reclosable packaging allows consumers to better examine products at the point of purchase, helping them make confident buying decisions.
In the RV aftermarket, RV Designer has earned its reputation as a merchandising leader by making replacement parts easier to find, select and purchase, the company said. This latest lighting program reinforces that commitment, providing dealers with a streamlined assortment and consumers with the right replacement solutions.
For more information about RV Designer’s Lighting Programs, contact Melissa Revlett, sales and marketing manager, at [email protected].
