Representatives from BowStern Marketing Communications has announced its team has begun writing the 2018 RV Consumer Survey. Headquartered in Tallahassee, Fla., the firm specializes in marketing for the RV industry, and represents clients from across the nation.
BowStern periodically conducts a survey of RV consumers from across the U.S., focusing on the use of technology, travel trends, resort and park preferences, and use of social media. Industry leaders who are interested in this survey can submit questions throughout this week.
The online survey is set to launch later this month.
“Our team has extensive experience marketing to RV consumers, but we understand that both the industry and the consumer are constantly evolving,” said Tom Derzypolski, president and co-founder of BowStern. “This survey will provide us with the most current data available about consumer habits and desires and will influence strategic marketing recommendations. This approach not only ensures that our tactics are effective but also helps us be good stewards of our clients’ marketing budgets.”
The survey will be limited to 20 questions. Those interested in submitting a question for consideration in the 2018 study are asked to email Tom Derzypolski at tom@bowstern.com.
