The 2019 Go RVing Dealer Tie-In Program is now available for dealers to leverage the national advertising and promotion campaign at the local level.
Focused on family adventure, couples travel, and outdoor experiences, Go RVing’s multi-media marketing campaign emphasizes the flexibility and affordability of RV travel for today’s consumers, according to the company.
“Participating dealers have 24/7 access to consumer leads through the industry only section of the Go RVing website,” said RVDA President Phil Ingrassia. “The industry image library also provides a quick, convenient source of top-quality visuals and logos that can be used in in direct mail, online marketing, and other promotional materials.”
Go RVing dealers will also receive 2019 Go RVing “Kick Off to Camping Season” promotional materials for display at their dealership, retail shows, and other special events. The branded materials will be available later in the first quarter of 2019.
The cost to sign up for the optional Go RVing Dealer program is $250. For an additional fee, dealers participating in the tie-in program can create custom commercials to reach their local market by obtaining stock footage from the national campaign.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping.
