Manufacturer and marketer of plastic components for RV’s, ICON Direct, will again be sponsoring professional race car driver Amber Balcaen for the upcoming season. She will be racing full time in NASCAR’s national ARCA Menards series, driving for Rette Jones Racing with Icon Direct returning as primary sponsor for all 20 races throughout the U.S. Balcaen will be behind wheel No. 30 sporting the ICON logo and Sunbursts.
“We are excited to be a returning sponsor of Amber Balcaen in NASCAR’s ARCA Menards series,” said John Loewen, CEO of ICON Technologies Limited. “I resonate with Amber’s underdog story. She has a really bright future as a professional race car driver and is a great brand ambassador for ICON.”
Balcaen is a third-generation race car driver who made history in 2016 when she became the first Canadian female to win a NASCAR-sanctioned race in the U.S. Balcaen got the seat time she was looking for in 2021 as she competed in Bill McAnally’s Drivers Academy, a NASCAR Development Program, in addition to competing in three ARCA West Races.
“I feel I got the seat time necessary in 2021 to be prepared for this jump to ARCA’s national series,” Balcaen said. “I learned a ton in the BMR Drivers Academy and I am excited to build on the skills I developed last season.”
Balcaen will be competing for an ARCA Menards series championship, with her goal to become the first female to win a national ARCA Menards series race.
“Racing in NASCAR’s national ARCA Menards series has always been my dream,” said Balcaen. “To race at legendary tracks like Daytona and Talladega is something I have visualized for years. I have dedicated the last 8 years, working hard to make this dream become reality and I cannot be more excited to live it.”
Balcaen’s first race of the year will be at Daytona International Speedway on Saturday, Feb. 19, and it will be live on Fox at 1:30 p.m. ET. The full 2022 schedule can be found here.
