Camping World Holdings today announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, to launch a new line of towable and motorized RVs by the iconic outdoor brand, Eddie Bauer.
The Eddie Bauer Edition RV line will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to seek affordability with premium selections for their RV and outdoor lifestyles, the company said.
“Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorized lines under such a strong brand,” said Marcus Lemonis, CEO and chairman of Camping World. “The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”
The Eddie Bauer Edition RVs will be available online at CampingWorld.com, GanderRV.com and retail locations nationwide for an estimated third quarter product launch.
The product offering will include several models of towable ultra-lite travel trailers, full-size travel trailers and mid-profile fifth wheels and Class A/B/C motorized units.
In addition, Camping World has secured the rights to market a variety of Eddie Bauer-branded items via its retail stores and websites. Product assortment includes outdoor gear, apparel, and outerwear, camping accessories, outdoor furniture, bedding and pet accessories.
“Introducing Eddie Bauer RVs as a new category under Eddie Bauer in partnership with an established ABG partner delivers on our core strategy, while reinforcing the brand’s mission of making the outdoors accessible to all,” said Richard Goldberg, executive vice president of business development at ABG.
